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12 November 2024
Elevating Iconic Products: Storytelling for Private White VC
Prepared by
What does
do?
We help you tell your unique product stories to elevate your brand.
What does that actually mean?
We carefully curate, design & build ecommerce websites that tell people why your brand is special, and why your products are better.
Great brands are built on great stories — the kind that captivate audiences, elevate products, and drive higher value sales. We’re a storytelling eCommerce agency, blending creative vision with strategic execution to craft immersive experiences that resonate.
For Private White VC, this means building a cohesive, memorable narrative around your flagship products that aligns with your brand heritage and speaks to your discerning customer base. We understand the power of your products and the legacy they represent — our goal is to amplify this through a strategic storytelling approach that drives engagement and conversion.
Telling the
story
Private White VC’s hero products aren’t just items on a shelf; they are icons of craftsmanship, heritage, and timeless design. Our vision is to craft an immersive storytelling strategy that brings these products to life, showcasing their unique narratives while honouring the brand’s rich legacy.
We aim to build a cohesive narrative experience for each of the 4 hero products in your range, that bridges the gap between product features and emotional resonance.
We’re here to turn your products into stories that sell — narratives that linger, inspire, and convert.
We get you growing, fast.
Our approach
We’re the curious, strategically minded partner that questions everything to find the hidden magic in your product story. We believe every brand, and each product has a story, and our job is to make sure your customers deeply understand, and fall in love with it.
To tell a compelling story, we first need to deeply understand Private White VC. The characters are your brand’s rich heritage, and the iconic hero products that embody your values. We'll go through a deep exploration and discovery leading us to implementation and testing to ensure the product narrative is connecting.
Today
Initial proposal sent
Let's meet & understand
We meet you and your key stakeholders, and introduce you to your prospective Say Yes team members. We ask questions, we answer any you may have, and ensure everyone is onboard and excited about our shared vision for Private White VC's stories.
Let’s go! Legals & Payment
Confirm & Accepts Legals
Deposit Paid
Phase 1: Learn
Brand Immersion & Stakeholder Workshops
Kick-off Meeting: Align on project goals, introduce key stakeholders, and establish a clear vision for the project.
Brand Workshop: Deep-dive session with Private White VC’s team to understand brand heritage, tone of voice, and target audience.
Product Discovery: Interactive session focusing on the 5 hero products to uncover unique features, stories, and key differentiators.
Story Mapping & Creative Direction
Story Mapping Workshop: Collaborate on a narrative arc for each hero product, defining the key messages and emotional touch points.
Content Audit: Review existing assets (videos, images, product descriptions) to identify what can be repurposed or needs enhancement.
Creative Direction Document: Outline the visual and narrative themes that will guide content creation in the next phases.
Wireframing the Storytelling Page: Develop wireframes for a dedicated product narrative page. This will serve as the blueprint for how we present the hero product stories online, focusing on flow, key touchpoints, and user experience.
Strategy & Roadmap Presentation
Draft Storytelling Strategy: Present our proposed narrative approach, including initial content ideas and key storytelling elements for each hero product with high-def wireframes ready for content production & implementation.
Feedback Session: Gather input from Private White VC’s team to refine the strategy and ensure alignment with your brand vision.
Approval & Sign-off: Finalise the strategy document, setting the stage for the creative execution phase.
The outcomes of Phase 1 will confirm the exact requirements, and costs of Phase 2. Phase 2 steps & cost are suggestive only until we've completed Phase 1.
Phase 2: Create
Content Blueprint & Pre-Production
Content Planning Workshop: Refine the creative direction based on Phase 1 learnings, mapping out the content types (video, 3D assets, photography) needed for each hero product.
Script & Storyboard Development: Draft scripts and create visual storyboards for video content, detailing the narrative flow, key messages, and visual style.
Pre-Production Preparation: Source locations, talent (if needed), and any additional resources required for filming or 3D content creation.
Content Production
Video Shoot: Execute the lifestyle video production, focusing on showcasing each product’s unique features through engaging, emotive storytelling. Includes a mix of studio and on-location shoots if required.
3D Modelling & Visualisation: Develop 3D renders to highlight intricate product details, offering a new level of interactivity and showcasing craftsmanship up close.
Photography & Copywriting: Capture high-quality product and lifestyle photography, accompanied by compelling, narrative-driven copy to enhance the visual storytelling.
Storytelling Page Design: Begin the design of the narrative page in parallel with content production. Develop high-fidelity mockups, integrating video, 3D assets, and photography into a cohesive digital experience.
Post-Production & Content Finalisation
Editing & Visual Effects: Edit video content, incorporating any 3D elements, animation, and sound design to create a polished final product.
Page Development: Build the storytelling page based on the approved design, ensuring seamless integration of all assets. Focus on interactive elements, smooth transitions, and engaging user flow.
3D Modelling & Visualisation: Develop 3D renders to highlight intricate product details, offering a new level of interactivity and showcasing craftsmanship up close.
Photography & Copywriting: Capture high-quality product and lifestyle photography, accompanied by compelling, narrative-driven copy to enhance the visual storytelling.
Final Approval & Asset Delivery: Implement feedback, finalise all assets, and prepare the storytelling page for launch.
Phase 3: Launch
Launch Strategy & Rollout
Launch Plan Presentation: Outline a comprehensive launch strategy, including timeline, promotional activities, and key metrics to track.
Content Handover & Training: Provide all assets and documentation, along with a brief training session for the Private White VC team on managing and updating the storytelling page(s).
Strategic Review & Planning
How does the page perform? Strategic adjustments and quick lessons post launch
Keep in mind that all dates and timings are based on everything moving through our process smoothly. There are stages where we need your immediate engagement and sign-off so that we can move on to the next stage swiftly to avoid any delays.
What do we need to create
Discovery
Creating compelling product stories requires a tailored approach, and the first step in that journey is Discovery. Rather than assigning a rigid project cost upfront, we focus on Phase 1: Learn to ensure we fully understand the brand, your hero products, and the storytelling needs. This allows us to craft a content strategy that is bespoke, effective, and aligned with your business goals.
Why start with Discovery?
Discovery is where we lay the foundation for everything that follows. It’s a comprehensive process designed to answer key questions and uncover insights that shape the creative direction, content types, and budget allocation. By investing time in this phase, we eliminate guesswork and ensure every decision is backed by strategic thinking.
What's included in Discovery?
The Discovery phase typically spans 2 weeks and covers:
01
Brand Immersion & Stakeholder Workshops
Deep-dive sessions with your team to understand Private White VC’s brand ethos, target audience, and the unique value of your hero products.
Exploration of current brand assets, tone of voice, and storytelling themes.
02
Audience & Market Research
Detailed analysis of your customer base, including preferences, behaviours, and demographic insights.
Competitive analysis to identify content opportunities and gaps in the market.
03
Product Deep Dive
Collaborative product analysis to define the narrative arc for each of the 5 hero products.
Identification of key product features and stories that will resonate with your audience.
04
Story mapping & Page Wireframing
Creation of a high-level storytelling strategy, including key themes and narrative flow.
Development of high-def wireframes for the storytelling pages, outlining how content will be presented and structured.
What you'll get
By the end of Discovery, you’ll have:
A clear storytelling strategy and narrative themes for each hero product.
Initial wireframes for the storytelling pages, showing the content structure and flow.
A detailed content plan, including recommendations for video, 3D assets, photography, and copywriting.
A tailored & accurate budget based on the agreed creative direction and content needs.
Discovery investment
The cost for Phase 1: Discovery is a fixed fee. This investment allows us to gather the insights needed to provide a precise and tailored cost for the Create phase, ensuring you only pay for what’s truly needed to tell your product stories effectively.
Costs quoted exclude VAT as applicable.
Phase
Description
Cost
Discovery
Includes brand immersion workshops, audience and market research, product deep dive, storytelling strategy development, and initial wireframing of narrative pages. The outcomes will provide a clear content plan, project scope, and tailored budget estimate for the next phase
£3,250
Discovery will then determine project implementation costs.
As an example:
Illustrative total project costs
Phase
Description
Cost
Discovery
Includes brand immersion workshops, audience and market research, product deep dive, storytelling strategy development, and initial wireframing of narrative pages. The outcomes will provide a clear content plan, project scope, and tailored budget estimate for the next phase
£3,250
Create
Includes potentially full content production based on the Discovery findings. This may cover video shoots, 3D modelling, photography, and copywriting. Additionally, it includes the design and development of the storytelling page, integrating all assets into a cohesive user experience. Exact costs and deliverables will be tailored based on the agreed strategy from Phase 1.
£10,250 - £29,900
Launch
Focuses on the rollout of the storytelling content across digital channels. Includes final testing, channel-specific content optimisation, and support with launch planning. We will also set up tracking and analytics to measure engagement and conversions, ensuring the storytelling impact is maximised and fine-tuned based on user feedback.
£1,950 - £6,500
Estimated Total
£15,450 - £36,400
Getting started
Next steps
To kick off this project, we’ll begin with Phase 1: Learn. This phase is essential in setting a strong foundation for the storytelling approach, ensuring every creative decision is backed by deep brand understanding and strategic insight.
Here's what happens next:
01
Sign off & agreement
Confirm approval of the proposal and budget allocation.
We’ll share a simple project agreement document outlining the scope and terms for Phase 1. Once signed, we’re ready to begin.
02
Initial payment
Payment to initiate Phase 1 is required. This covers all the discovery activities and ensures we have the resources in place to dive deep into your brand and products.
03
Kick-off meeting
We’ll schedule a kick-off call with you and the Private White VC team. In this meeting, we’ll:
Align on project goals and timelines.
Introduce key team members and roles.
Outline the agenda for the brand immersion and workshops.
Ready to begin?
Let's go
We’re excited to partner with Private White VC on this storytelling journey. Approving the Discovery phase is the first step — from there, we’ll dive into workshops, research, and strategy development, bringing together your team’s vision and our expertise in brand storytelling.
If you’re ready to elevate your hero products and create a narrative that truly resonates, let’s get started. We’ll send over the project agreement and payment details, and schedule the initial kick-off meeting to map out the next steps.
Call Sean
Book a video call