How do you minimise risks during replatforming?

But replatforming involves inherent risks of repercussion from SEO, data integrity and UX. We have a system, by Say Yes, when migrating to minimise these risks.

SEO Migration Strategy: Losing your pre-existing search engine rankings is one of the biggest concerns when migrating to a new platform and URL structure. Pages that no longer exist on your new website are a main reason for this because URLs were not mapped to the new Site's structure correctly. Our team documents a comprehensive 301 redirect plan that maps every URL on the old Shopify site to the proper page on the new Shopify Site. The created plan also ensures that products with multiple collections are supported on your new eCommerce Site. We also perform a thorough pre- and post-launch SEO audit to ensure that your website is being indexed and crawled by popular search engines like Google. The extent of these efforts includes optimising your new Shopify's site metadata, content, and image tags that is being recognised by search engines.

Data Integrity: Transferring consumer information, inventory lists and order histories is complex. We carefully plan for your data’s migration to make sure no information is lost or corrupted. Our testing team runs through dry-run migrations multiple times before performing the final migration to ensure that the data is correct.

User Experience: poor UX generally equates to higher bounce rates, more cart abandonment, and lower conversions in most cases. We conduct extensive UX audits and do thorough analysis using tools like Hotjar and Google Analytics to know how your existing site works or doesn’t work for your users. We carry those learnings over to your new site and implement any needed updates to enhance or improve navigation, page load times, and mobile performance.

After migrating a large eCommerce store from Magento to Shopify and redirecting more than 250,000 URLs, we were able to preserve the search engine ranking of our client. With a typically inevitable drop in traffic after a migration, our client did not experience any traffic loss after the migration was live. By the third month, organic traffic grew by 45 per cent.