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Insights

Check out leading insights from our expert team of designers, developers and eCommerce strategists.

A benner image showing the front cover of Shopify's new GEO playbook, featuring some screenshots from the Shopify admin, and a person typing an ai-search into a mobile device.

Shopify Just Confirmed How Much Brand Storytelling Matters

Insight

27 Feb 2026

ChatGPT understands your products better than you do – and here’s why that matters

Insight

25 Jun 2025

ChatGPT and Shopify: In‑Chat Shopping is Coming – What We Know and Why It Matters

Insight

23 Apr 2025

The image shows a cartoon figure, looking at his laptop in a confused manner. There is a speech bubble above his head that reads "TCO?"

Understanding Total Cost of Ownership (TCO) in eCommerce: Why Shopify Leads the Pack

Insight

2 Apr 2025

Why these brands chose Headless Shopify

Insight

17 Mar 2025

Telling better stories: Why headless commerce can unlock your brand’s potential

Insight

4 Dec 2024

This is a man walking away from Woo Commerce, towards Shopify

Why it's time to migrate from WooCommerce to Shopify

Migration

24 Sept 2024

Ditch traditional CRO

Shopify Plus

16 Sept 2024

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